Where Is It Safe To Buy Backlinks Cheap

But what you should An Need to Know is that Google an other Major search engines will Penalize you for it if you Buy Backlinks that are of Low Quality. Almost everybody these days virtually checks product reviews before going for the buy. To get the readers to sign up to your list or visit your website to buy your products, you need to focus on writing a good article. Essentially, those places make it simpler for just about any visitor to discover your business’ website. Make sure that your main keywords appear in your title tags and in your H1 tags. Proper keywords in your content touches on readers intent and attract natural backlinks to improve your overall search engine results. What is the average value of customers that come from specific keywords? You are able to supply great replies in a specific group. It helps build strong relationships with the blog readers and helps you get a great amount of traffic.

Because comments create more original content for their blog, which helps the blog with search engines, (see comment on GOOGLE above). That name is still important, because people still get to see it, but it will not make you rank higher. Online consumers are more inclined to trust the things they see on websites like these. More established web sites will have a solid and consistent history. But as Google constantly changes, directory submission doesn’t have any big impact on your search ranking. For further information, read our search engine optimization and seo advice. Off page SEO is totally opposite of on page SEO. The loading time for the web page must be less, this will offer the users with a relief while accessing the website. No-follow links: It does not give any SEO benefit to the website who took the No-follow backlink. Con: It’s not healthy for your website in the long run. If you are looking to buy quality backlinks cheap go to the Rankers Paradise website today.

Squidoo and Hubpages are considered ‘authority’ sites by the Search Engines. They have great success stories in providing SEO and link building services and bringing more websites to get high traffic from search engines. OutreachMama has a great list of publishers around 400 counts to choose your apt site for outreach. Thanks for some great info. Gordon – thanks. I sent an E-Mail with more Loch Lomond Monster background. Links that needn’t be crawled. A better approach then is to think about the value that certain links bring. I think buying backlinks is not good and it’s illegal. There are several elements that should allow a good coordination of your efforts; thus, the essence of research strategies can be resumed to the identification of the consumers’ behaviors, attitudes and preferences. Set a number you can reach weekly and stick to it. In fact, according to an analysis by Social@Oglivy, organic reach for the average Facebook Page has seen a significant decline over the last few years and could be as low as 2% for larger pages. However, no one knows for certain how the SEs rank a site or web page.

One way to decrease risk is to create a site outside of your real business. Link exchanges are arguably not as helpful as they once were, but 3 way links are still excellent. Make sure that every page and post includes at least one internal link. So Link Building an Backlinks are very crusial to your websites Page Rank. When you go above their pages, and what isn’t, and what isn’t going to job.Make sure your web page attractive and different. But now, the indexing process only looks at the actual content of your pages, and not the domain name. Squidoo and Hubpages are content sites that allow you to easily, and relatively, quickly create content related to your chosen topic. If all your backlinks are using the anchor text, “dog grooming”, you will rank well for only that keyword. So lets enter that into the Google keyword tool. Then once you’ve learnt all about keyword research, look back over your list of ideas and find out which subjects and subtopics have the most value and the least competition or in other words – find your niche or niches.

Lots of ideas here too! You’re aiming for the best of the best here. It is always best to start out off by investing a little amount of money and then move ahead to making a bigger investment once you are solid in the field. The content that you come up with should be relevant to the kind of business you are doing. If all goes well, you’ll get a nice authority backlink without doing a whole lot of work. The BANS software basically does the rest for you and you create a nice looking professional storefront in the niche you are targeting. Comments are not for promoting your articles or other sites. However, I have not seen nearly the same results from these articles. The basic idea is that most sites have at least a handful of links that no longer work. This software program is created for internet and affiliate marketers to build BACKLINKS to their websites or blogs.

Top Rated Digital Marketing Agency Chicago

So, provide an effective tool or means that makes it easy for customers to adjust their orders at checkout and calculate how much they now have to pay for selected items. Most digital marketing agency Chicago agencies cover — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. Strategically, companies accurately know if their campaigns are producing leads — and then can do something. We work with well-respected brands, digital agencies and companies in the Loop, Fulton Market, Streeterville and the rest of the Greater Chicago area. They help companies communicate more effectively, reach new audiences & drive leads. Pest Solutions that has more than 30 years of experience & is changing the landscape of pest control by educating customers and putting jobs back into the community joins Enterprise Radio. Add it to your marketing and sales strategies and reap the benefits from your more focused marketing and sales teams. Sponsorship sales is a consistent challenge for all in racing, and the team discovered what many sales and marketing professionals in other industries are also experiencing. While the company used email and spreadsheets to keep track of relationships, and they did some modest email marketing, Torque founder and CMO Kevin Masi recognized they needed modern tools to foster leads and drive sales at scale.

Which is the best digital marketing company in Chicago? The Chicago agency structures their client-agency relationship based on what suits their clients best, not what is in their best interest. Al Perez, the owner of Indiana Preferred Home Buyers, which helps clients sell their homes in a way that best suits the clients’ needs joins Enterprise Radio to share how to sell your house fast in Northwest Indiana. JumpFly’s full-service Smart Digital Marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. Pandable is a results driven SEO consultancy based in Chicago. The first questions a good agency will ask you is, “Where do you want your business to be in the next 5 years? J.P. Morgan will donate on behalf of all Corporate Challenge participants, assisting Chicago Cares with its 200 monthly volunteer projects and hundreds of corporate volunteer programs annually. Hundreds of websites later, they still have the same passion for helping businesses grow online.

As a digital agency with roots in Chicago, we are focused on small businesses and the middle market. Interestingly, these ten things are most commonly considered by online shoppers. And, of course, standard service plans, and website design and development, and all things digital. DAN agency directory displays award-winning digital marketing agencies in Europe, specialising in UX design, branding, web design and development, digital marketing, social media marketing and mobile app development services. Fresh Design Studio – Fresh Design Studio is the Chicago web design agency that doesn’t just design websites to be pretty. CallRail also released a custom form builder to help marketers design and embed custom-built forms on any web page. Our Web Services’ development team is made up of certified developers, project managers and expert user experience designers. If the talent you thought you needed for a short project turns into a long term need, or you just want to “try before you buy,” we’ll work with you to turn your freelancers into full-time employees. Consumers turn to Facebook reviews to help them decide whether they should buy something or not. Think of Us as an Extension of Your Team.

Highly rated digital marketing agency Chicago based

This is a fun event that brings our team together and lets us live our work hard, play hard spirit. As a certified HubSpot agency partner, one of Digital Momentum’s goals is to educate, enlighten and inform organizations about the benefits of a digital marketing strategy rooted in the inbound methodology”, said Chuck Tate, President of Digital Momentum. What services do digital marketing agencies/company offer? Something else to consider when choosing the right agency for your business is the services they offer. His chosen words right before the starting horn were as perfect as the late spring weather in Grant Park. Digital content marketing is an important part of any website and the key to online business growth, hence having a great local marketing agency is a must for any online tech startup. Fred & Associates – Fred & Associates is the Chicago media agency that provides marketing expertise back by innovation and anchored by experience.

Our goal is to grow your presence across all platforms with a seamless experience. In addition to this, digital marketing has consistently proved to be quite reliable when it comes to brand development and target marketing. Now having a great website, you need that website to be found by your target audience. Is your website under-performing? We’re proficient in numerous tools and technologies, including HubSpot, WordPress, ActiveCampaign, Google Analytics, Google AdWords, BuzzStream, BuzzSumo, SEMRush, Leadpages and various email marketing tools. Creating digital marketing experiences that tell stories & win customers. Digital marketing in Chicago should be done with a few strategies to make the campaign successful. We’ve seen a high amount of recent success with automating our media channels for high performance, optimizing towards deal size and ROAS, creating a integrated approach, and accelerating leads through the pipeline. Your budget is what guides your spending, and dictates just how much you’re able to spend each month on different business endeavors.

The Scope Of Today’s Digital Space With A Digital Marketing Agency Chicago

Digital marketing is greatly changing just how people do business currently. Any online marketing agency that desires to deliver the desired services to clients must adapt to the most recent tools. The ever evolving technology is promising to bring a revolution in internet marketing. It is therefore important that any future-oriented business keeps an eye on these changes. In order to keep customers ever coming back, businesses need to be more interactive, engaging with their audience using the available internet marketing platforms.

There are however some strong differences you might like to check out, specifically if you think that print advertising is beating Internet marketing and internet based advertising. Although you may find this an escalating fact, print media is on its way out. One digital marketing agency Chicago consultancy firm even take into account the newspaper becoming a quickly dieing breed.

Big companies makes it possible for their SEO consultants to set high bids; but how about the little companies? Most of them do not want to bid high. Nor will they dare to do so being uncertain about the penny they spend inside pay per click search results campaign is worth it. As a consequence, they are for some other ideas that could help them achieve the same results at significantly minimum spending.

It is important to plan your Pinterest image carefully. Pinterest conveys a viewpoint about your business with the use of images and it’s also imperative you ascertain at first what image you wish to convey. Make sure that you tag your images effectively using keywords. This will keep your images will result in your real estate agency being indexed by a Google search. This is a great instance of what sort of power of social networking can improve your search engine rank.

The agency you go through acts because the middle man with the digital marketing agency Chicago, between you and the companies who’s services you’d be using. You tell them things you need, and they will sort everything out relating to the agencies. Everything will probably be put under one particular contract, giving you more time to concentrate on running your company. It also gives an ease of mind, realizing that for the majority of issues, there exists only one place you must necessitate help.

Buy Backlinks Cheaply – How to Use Google to Get More Links

If you are looking to find a way to make money, you can buy backlinks cheap. You can also use the process to improve your Search Engine Optimization and boost your traffic.

The idea is simple: get more links to your site or website from other sites that have good rankings. The higher your site’s ranking, the more your site will rank for.

The system works when people who visit your site visit another site that has similar information. When they click on your link to your site, the two sites will work together to boost your rankings in Google and other search engines.

It’s a good idea to set up a landing page on a website that backs up your website’s links with well written articles. You can offer free content or just link to your own articles on your landing page.

A good rule of thumb is to not link to sites that have less than a hundred links. This is called a good strategy and it should only be used in very specific circumstances.

If you don’t know what is a right website to buy backlinks from, look at Google itself. Check your organic listings and see if the site has enough links.

If you don’t want to buy backlinks from individual websites, it’s a good strategy to buy them from sites with lots of unique visitors. The more unique visitors the site has, the more backlinks it will give you.

Sites with tens of thousands of unique visitors will be worth more to you than sites with just a few thousand. Your goal is to create and maintain backlinks that will generate targeted traffic to your site.

The number of backlinks you have also determines the value of your site to your competitors. The bigger your competitors are, the more your site will become more valuable to them.

A good strategy is to first build a natural link bank. You can do this by promoting other sites that have quality and useful content and by buying back links from websites with high rankings.

The next step is to start promoting these sites and getting good links from them. This can be done through blog posts, articles, and social media accounts.

Be sure to take the time to learn more about the tactics you can use to promote these sites. Use your site for advertising and the reputation you build will result in more potential customers visiting your site.

Roofing SEO | #1 SEO Guide for Roofing Companies | Roofer Marketers

Roofing SEO: Our Strategies Revealed

Itching to learn the proper SEO blueprint to take your roofing company to the next level online?

We Know the Roofing Industry. And We’ve been doing SEO for 10 years. It’s a Lethal Combination.

This guide is everything you’ll need and more to rank your roofing website in Google’s top search results. You’ll learn how to:

  • Get top rankings in Google Maps & organic search results

  • Get more website traffic and more leads than ever before

  • Leave your competitors in the dust and dominate your market

If you want your business to survive well into the future, your roofing SEO strategy should be one of your top priorities. More potential customers than you can imagine will hop on to Google and search for roofing companies in your area. They’ll do this before they make the decision to pick up the phone and call for help.

That’s why it’s more important than ever that you are listed at the top of Google’s search engine results homeowners begin their research process. This guide will cover everything we do when we lay out an entire SEO campaign for a roofing business.

A Quick Note for Readers

We literally wrote the book on Internet Marketing including a large section on how to do roofer SEO properly. We’ve broken down the SEO process for roofing contractors in this article in a very detailed manner, but for more info grab a copy of our book!

As always, if you need a roofing SEO company to review your website and create a new blueprint to get your SEO tactics on point, click here schedule a free strategy session today!

What is SEO?

SEO or Search Engine Optimization is the process of increasing the quality and quantity of your website traffic through organic search results.

Search engines like Google, Bing, and Yahoo have search results for given roofing keywords that users type in. Websites are then ranked based on what the search engine considers most relevant to users.

This is why it’s so valuable to be ranked at the top of the 1st page of Google for roofing search queries like “roofing companies”, etc.

How Exactly Can SEO Help a Roofing Business?

  • SEO for roofing companies can help you be competitive online for buyer search terms. Using relevant and strategically researched keywords across your website can help you rank higher in search engine results pages (SERP) for search queries like “best roofing contractors” and “roofers near me“. This will make users more likely to click on your website listing and see what your company is all about, resulting in far more leads over time.

  • SEO not only helps with search rankings, but forces you to take a hard look at your website’s content, the services you offer on the site, and will help you create a better user experience for website visitors AND search engines.

  • 4 in 5 consumers use search engines to find local information, which makes it all the more important for you invest in SEO for your roofing business. Being listed at the top of search results not only makes you more visible, but also makes you seem more trustworthy from a searcher’s perspective.

How Long Does SEO Take to Get Good Results?

  • SEO is not an overnight game — it will often take 3 months to start to show definitive improvements depending on the competition and your website’s starting point. Between the 6-12 month mark, after all of the initial work is completed, you should start to see incredible results that will stick around. Search engines need time to understand the changes that you’re making as well as time to crawl new links and content you’ve built.

  • A longer campaign will typically yield better results. Sometimes business owners can get impatient, but it’s important to remember that you’re in this for the long haul. This is why we use roofing SEO as only one part of our online marketing strategy for roofers. Other methods like PPC can start to show results almost immediately while we wait for the SEO campaign to pick up steam.

  • Between the 6-9 month mark, when the roofing SEO campaign has really done its job, you’ll start to see results flatline. This is normal since you’re going to hit a point where you cannot increase traffic any further. This is when it becomes more important than ever to monitor your competitors, and expand your strategy’s reach so you can maintain the results you’ve achieved.

What Kind of ROI Should You Expect?

The ROI on an long term roofing SEO services can be nothing short of incredible. With such a high value service that roofers are selling, putting thousands of dollars into SEO per month can easily be recouped by doing 1 or 2 extra jobs per month from newfound leads.

When SEO reaches its maximum effect, you should be getting 10-20x leads and jobs per month compared to what you were doing before the SEO strategy was put into place.

We typically like to see a return on investment within the first 4-6 months. From there, it’s all money back in your company’s pocket.

How to Measure Success from Your SEO Campaign

Knowing how to do search engine optimization is one thing, but you also need to be able to measure the success of your roofing SEO campaign. We use KPIs or Key Performance Indicators to determine the effectiveness of the work that is being done. Your KPIs for your roofing business should align with your business goals, budget, and timeline of what is expected.

KPIs give us an idea of what’s working and what isn’t with your SEO campaign. This allows us to make adjustments month over month so we can make sure we get your strategy on the right page. Here are some of the things we measure and report on:

  • Organic Search Rankings – change over time in rankings for given keywords
  • Organic Traffic – how much traffic is coming from users clicking on your site from the SERPs
  • New Leads – how many people are either contacting you via phone or by submitting a contact form on your website requesting more information about your services
  • Time on Site/Bounce Rate – Allows us to see if visitors are engaging with your content and clicking deeper on your site or leaving immediately. This is important!

How the Search Engine Results Work

When getting started with SEO, you need to get a grasp on if your current website is showing up in Google searches for your main keywords or not.

If you go to Google and type in the keywords that are important to your roofing company, does your business come up? That might be keywords like “roofing contractor your city”, “your city roofing company”, “roof replacement”, etc.

Brainstorm some keywords on your own based upon the services that you offer and are most important to the success and profitability of your business.

Before we go even further on this subject, let’s make sure you understand the difference between which type of search result is which.

When you do a search on Google, you’re going to see three sections of listing come up:

  1. Paid Google Ads Listings – Google ads listings generally show up at the top of a Google search result and there can be up to 4 at the top above any other listings (you’ll see the word “ad” next to them so you know they’re a paid advertisement, although it’s very subtle). In this section, you can pay google to display ads for your business based on keywords that you select. It is referred to as pay per click, because you only pay when someone actually clicks on your listing if you’re showing.
  2. Google Maps Listings – Getting ranked in this 3 pack of Google maps that show in search results for local searches is hands down the biggest lead generator for all of our clients. If someone searches for “roofer in your city”, the maps section will pop up with 3 businesses that Google deems important enough to rank for those terms. These are the easiest on the eyes and display Gold stars with reviews in them. You can’t pay your way into these (Although, there now is a way we do this with our system to sneak an ad in there as well which we’ll talk about later), you have to earn placement in maps. When you’re ranking in Maps, it is an unlimited free source of traffic.
  3. Organic Search Listings – The organic section of Google’s search results displays underneath the maps listings for local searches. We deem these as important, but as the years have gone on these listings have been pushed further and further down the page in local search results, making them not as important as they once were. Although, if you can rank your way into the top couple spots in the organic section, you’ll definitely see some traffic. Again, these are not paid listings, and are ranked solely on Google’s search algorithms. This is where SEO comes into play.

In order to check your rankings accurately to see where you currently stand, I recommend doing the following. Go to this website for accurate search results from your location: https://www.citationbuilderpro.com/app/local-search-results-checker

Type in your city you want to rank in and the search term you want to rank for, hit “get URL” and see where you stand. It’s important to do it this way because search results can tainted by using your own internet browser since Google may favor your site if you look at it a lot because of how personalized things are. This takes away the bias and lets you see if you actually rank in Google Maps or not.

When it comes to ranking in Google, the most important thing that we focus on is if you’re showing up in Google Maps for your main search terms or not. We’d agree that 60%+ of all search traffic will come through your Google Maps listing, so having those rankings work for you are key to success.

Many people know to skip over the paid listings right to maps, so make sure you’re visible there!

Choosing Your Keywords

So which keywords are you ranking for? You need to figure out what people are searching for first.

What will people type into the Google search bar to find you? Which services are they looking for more information on?

You can check out another article of ours to see 150 of the most commonly searched roofing keywords.

There will always be the obvious keywords like:

  • “Your city” roofing
  • “Your city” roofing contractors
  • “Your city” roofing companies

The less than obvious examples are things like:

  • roof replacement service
  • emergency roof repair
  • residential roofing “your city”
  • metal roof installation
  • asphalt shingle roofing companies
  • commercial roofing contractor

And you may want to show up for many other service keywords that a great deal of roofing contractors also offer like:

  • siding contractor
  • Insulation contractor
  • Storm damage restoration contractor
  • Window replacement
  • Gutter installation

I’d recommend mapping out a list of the top 20 keywords that you think people are typing when they need your roofing services. Separate them out into services and sub-services. You can use our keyword page on our website again for more ideas.

The 2 Aspects of Search Engine Optimization

Next up is one of the most important steps when it comes to ranking in Google, specifically in Google maps for the keywords you want to show up for.

If your website is not optimized properly and strategically, you’ll never make a run for those top organic and map spots.

Let me give you a crash course in optimizing your website, or at least looking at your website and telling whether it needs work or not.

Getting your roofing company to rank in both Google Maps listing and top organic listings ultimately comes down to a couple things: On-Page SEO and Off-Page SEO:

  • On-Page SEO: On-page optimization is CRUCIAL if you want to be ranked in Google Maps.  Google is a machine, so it needs to understand the services that you provide and where you provide those services. This is done by creating pages of content that revolve around your keywords + cities.
  • Off-Page SEO: You need to communicate to Google that your site is powerful, authoritative, and trustworthy. This is done off the site by obtaining high quality inbound links from other websites or “Votes” in the eyes of Google. You also need to get your business listed on major directories and local sites, which are called “Citations”.  If your site is more powerful and trustworthy than your competitors, Google will give you the edge in this department and rank you higher.

Quick Note: Many in the SEO industry will tell you that Off-Page is THE most important thing for ranking in Google. This is true for organic listings, but NOT for Google Maps in our experience in recent years.

For local SEO, specifically for local searches where a Google Maps listing appears in searches, On-Page is much more important.

Yes, links are very important and they should be part of your strategy, but if you want to rank in Google Maps, On-Site SEO Optimization strategy is key for the ranking of your website.

We’ve discovered that the optimal formula is 70% on-page, 30% off page, for success for local roofing businesses.

How to Optimize On-Site SEO for Your Roofing Business

Hopefully by now you’ve listed out the main keywords that you want to rank for.

Well now it’s time to take those and map those keywords to pages of content on your website.

Each page on your website should be optimized around each service and city you’re targeting. Think about all the services that we listed above – you’ll likely have 15-20 pages just of service content!

Map each service keyword to a specific page like so:

Note that some keywords will all go on the same page if they all represent the same service. Keywords like “roofing contractor” and “roofer” are synonyms and you would optimize for both on the homepage.

After you’ve mapped out each and every service page, now comes the time to think about optimizing and writing your content properly on your website.

Step 1: It’s time to build out your pages of content on your website

Most roofing websites will have the standard Home page, about page, contact us, services page, and maybe an insurance claims page — that’s usually about it.

You need to go well beyond this if you want to dominate your competition and become the authority roofing business in your area online.

Most of the roofing websites we build out and implement our system on will have upwards of 100 pages of quality information on them – but that will come over time.

Most roofing contractors provide a variety of not only different types of roofing service offerings, but also other related services like siding, gutters, insulation, etc.

By building out the website and creating different pages for each service and city they’re targeting, you can get really get Google to notice your site, and in turn, get ranked higher up in search results.

Here’s one example of a site for a contractor that does many different services:

  • Homepage – About Us – Services – Insurance Claims – Contact Us – Reviews
  • Main Service Page – Roofing (homepage), roof repair, roof replacement, metal roofing, tile roofing, asphalt roofing, cedar shake roofing, residential roofing, commercial roofing, EPDM Rubber Roofs, Built Up Roofing, TPO Roofing,  
  • Secondary Service Page – Siding, vinyl siding, metal siding, LP SmartSide, James Hardie siding
  • Secondary Service Page – Gutters, gutter guards, seamless gutters, copper gutters
  • Secondary Service Page – Damage Restoration, Storm damage restoration, water damage restoration, fire damage restoration
  • Secondary Service Page – Insulation

Like I said, the pages can add up fast, but most roofing contractors just aren’t doing this, and it’s costing them SEO visibility! If you want to dominate your market, you need to be thinking about this.

Many roofing contractors provide services to a large number of cities outside of the main city in which they reside in. In order to be found in organic search (and sometimes maps), you should also build out an areas served page that links to individual additional sub-city/neighborhood pages that describe your services.

Step 2 – Optimize Each Page for Proper Search Engine Optimization

Once you’ve written and built out content for each of the pages we mapped out above, it’s time for the On-Page SEO work to start. Proper optimization from an SEO perspective as I stated earlier is CRUCIAL to your success in dominating search engine results, specifically ranking in Google Maps, where most of the traffic clicks.

Here are some of the most important items that need to be taken care of for on-page SEO:

  • Title tag with your main service keyword and city in it on each unique page – Homepage should have your Brand Name in the Title Tag
  • Meta description is written to describe what the page is about and also uses numbers and good copy to encourage people to click from search results
  • H1 Header tag states what service the page is about
  • URL for sub pages should contain the primary keyword if possible (without looking spammy)
  • Content should be broken up into H2 and H3 subheadings making it easy for people to read and easy for search engines to understand
  • Images should have proper alt tags that describe what image is about
  • Include embedded youtube video related to services where possible
  • Internal links from one page to another related page where needed

Optimizing Title Tags

The meta title tag is the most important aspect of each page. It’s not only what searchers see before they click to your site in search results, but it also describes to Google what the page content is about.

Your title tag for each page needs to be optimized for the main keyword you’re trying to rank for. If I’m Joe’s Roofing Company in Chicago, my home page title tag should look like this:

Roofing Contractor Chicago IL | Joe’s Roofing Company 

Never put your keyword and city in the title tag more than once, these days that just doesn’t work and looks spammy to Google.

For homepages, it’s crucial to put your company’s brand name in the Title Tag so Google can associate that with the Brand Name in your Google Maps listing – giving you a better chance to rank in Google Maps.

If you’re optimizing the title tag for a sub page it could look like this:

Emergency Roof Repair Service Chicago IL | Call 773-333-333 Now!

This title tag puts the main keywords and city in it, as well as has a call to action in search results so people can call immediately. This is a sneaky little trick that works well.

Optimizing Meta Descriptions

The meta description is what shows up underneath the title tag in Google search results. Many people forget to even fill this out at all, so Google will just put whatever they want in there. Don’t be that guy!

Now the meta description isn’t a direct ranking factor and doesn’t really tell anything to Google about the page, however it is a huge conversion factor that can help people learn more about your page in search results. It can encourage your click through rate if optimized properly.

You want as many clicks as possible from search results, so using your main keywords as well as numbers and eye popping letters to encourage users from search engines to click is very helpful. Here’s a great meta description:

Looking for a Minneapolis roofing company that you can trust? Prominent Construction, LLC is the #1 rated roofer in the Twin Cities. See our 200+ 5 star reviews. Get a FREE estimate Now!

See what I mean? I’d click that over anything else any day!

H1 Tags

The H1 tag is headline on any page – there should only be 1 H1 tag per page.

It’s idea to repeat your main keywords, but to put them in a sentence, such as “Chicago’s #1 Rated Roofing Company”.

H2-H3 Tags

Because no one wants to read a wall of text on a page, you should break up each page’s content into sub headers. This allows users to easily skim the page to find what they want, as well as allows you to incorporate your other synonym keywords in headers to help with On-Page SEO.

You Can have multiple H2 and H3 tags on a page as long as it makes sense.

An example could be “We Offer an Industry Leading 50 year Roof Warranty”, “Read our 5 Star Reviews” etc.

Keyword in URL of Page

Cleaner is better, but make sure your keyword somehow gets in the URL if it is a service page. Yes, if it’s your homepage you may not have control over this, but if you want to rank for roof repair, your page URL should be either website.com/roof-repair/ or website.com/services/roof-repair/ depending upon how you set up your page structure.

Images & Videos

Your page content should have relevant images on it. We tend to recommend our clients use their own images from jobs that they’ve taken. These convert better than stock images.

The alt tag is what describes the image to search engines like Google. You should describe the image in the alt tag without being spammy with your keywords.

Also, if you have videos about a specific service, upload them to youtube and embed them on the page. Guess who owns Youtube? You guessed right, Google! We’ve seen monstrous ranking increases by having related videos embedded on pages.

Quality and Well Written Content is Key

Your content needs to be good and it needs to be compelling to the reader.

If you have 200 words on your homepage and an image, that’s not going to cut it. You need 500-1000 words of well written content that describes the service in detail and why you’re the best choice for it.

Remember, we need to sell the visitor on why you’re the best fit for the job!

If you want to rank for roof repair or metal roofing in your city, you need a specific page all about that on your website with proper headings, images, title tag, and more.

Location Pages

Roofers are service area businesses, meaning they do not have storefronts, you must go to the customer. Because of this, it’s likely you might serve a 25 mile radius around your city or even more.

If you want to have a chance of ranking in Google’s search results outside of the city where your office location resides, you’ll need to create what we call “city pages” or “location pages”. These would be unique pages of content that revolve around a different city and the services you offer. Cities, towns, neighborhoods, anything in the radius in which you serve.

That said, remember it’s 2018, and Google is smart. You cannot just copy your content over and over and over and change out the city each time. It just simply doesn’t work anymore. You need unique content about your roofing services and the city on each page.

Let’s Recap

So can you answer these questions now when you’ve written your content? Have you optimized your content properly?

  • Do you have your main keywords in the title tag and scattered throughout your pages?
  • Do you have pages for each one of your roofing services and sub-services?
  • Do you have unique pages for each of your locations you serve?

On-Page search engine optimization is crucial to the success and ranking of your website in Google. If you haven’t completed these steps, make sure you circle back and make these changes yourself or have someone else do it for you.

How to Optimize Off-Page SEO for Your Roofing Business

The next piece of the equation is building the authority of your website. This done through the off-page SEO part of your campaign. What do we mean by authority?

We want to convey to the search engines that your website should be the “Go To Place” for questions, information, and and answers surrounding all things roofing. (or whatever services you provide).

If Google sees you as the “authority” in your industry, it’s more likely you’ll be ranked at the top of search results for your desired keywords.

Up until this point we’ve talked about initial setup of your roofing website:

  • Optimizing your on-page SEO
  • Creating quality content
  • Optimizing for conversions and user experience on the website

The next part of the search engine optimization equation for your roofing website is building inbound links to your website.

If you’ve ever heard anything mentioned about SEO, link building is probably that thing.

Mainly because it’s true, links to your website is still the #1 ranking factor in Google’s search ranking algorithm.

You can have every type of page on your website and all of the content in the world, but if you have no links or poor quality links to your website, you won’t be visible in Google’s search results at the top of page 1.

You see, links are like a vote from another website in Google’s eyes. They’re a vote that puts you ahead of the competition and lets Google understand that you’re the right choice to be ranked for that particular search term.


That’s the word to remember. You want Google and other search engines to see your site as the authority in the roofing space in your local area.

Authority is improved by driving high quality links to your website. You can get all of the details on how to build links for your roofing company here.

SEO for Roofers: The Best Way to Make Your Business Visible Online

Having a roofing SEO campaign done the right way can increase traffic and fuel growth of your roofing business, all from the internet! It can help make sure your brand is front and center in your local area and give off the trust that you need to encourage customers to contact you. Better rankings = more traffic = more customers for you.

A strategic SEO campaign takes time and patience, but the end result is always worth it. Roofer Marketers not only has has expert SEOs working on your campaigns, but we know the roofing industry inside and out. Wouldn’t you want someone that knows how your competitors work to handle your search engine optimization needs?

Contact us today to get a Free Audit and Strategy Session. We’ll provide you a blueprint of how we can use our system to make you the #1 ranked roofing business in your local area and steal a majority of the leads from your competitors.

A Review of Roofer Marketers, a premiere roofing SEO company.

I’ve been working with Roofer Marketers for about 2 years now. When we first started, we really didn’t have an online presence on the internet, but today we’re ranked #1 in the Minneapolis/St Paul area for roofing, siding, and gutter terms.
Justin Krein via Google
Date published: 2018-11-29